This is the story of a truck and the story of a country. The Ford Bronco is one of the most beloved brands in American automotive history. But when the last one rolled off the assembly line in Wayne, Michigan on June 12th, 1996, it was the end of the brand, and the start of a lot of questions.
Sonari Glinton goes on the road trip of a lifetime to find out why Ford killed the Bronco and meets the passionate fans and team of Ford employees who went underground to bring it back.
This 8-part serial is a fifty-year odyssey of blood, sweat, and dirt. It takes you from the dizzying heights of...
Join us as we go inside Ford’s most secretive building: Studio “S.” This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Inside designers struggle to turn the Bronco mythology… into reality.
Can the new Bronco satisfy everyone?
Published 11/02/20
After three attempts over 15 years, the Bronco Underground is on the verge of giving up. But strange winds are blowing. America is in a love affair with the SUV and that passion breathes new life into Bronco. But one legal footnote threatens to derail the whole project.
Can Christmas come in March?
Published 10/19/20