Danielle was interviewed by Tze Ching Yeung on her podcast "Lead with purpose" about branding for businesses and personal brands and her creative journey.   Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. KEY TAKEAWAYS When people talk about a brand, it’s someone’s gut instinct, initial reaction to hearing a company name, seeing a logo. It’s often a feeling, there’s often associations, these are things brands like Nike have put out into the world for years that we now associate with them. That’s what brand is, it’s way more than a logo, some colours, a strap line. Brand strategy is all about figuring out your why – why is your company going to exist? It has to be something beyond making money, there has to be a reason you’re starting this brand. Is there something in the world that you want to change? What’s your purpose, your vision, your values? They define your foundation. Look at your product/service, and if it’s actually viable in the market? If there is no competition; worry, because if no one else is doing it perhaps it doesn’t make money. Competition is always a good sign. Once you’ve got your offer/product/service, who’s it for? Not just the individual but the tribes/communities then look at how you attract them. BEST MOMENTS ‘A brand is what people say about you and what you are when you’re not in the room, people’s gut feeling about your brand when they hear your name.’ ‘What’s the one thing that no one else is doing that you can attribute yourself to? What makes you unique and different? What are people going to care about?’ ‘A lot of decisions are made on assumptions, but until you ask and do research you never really know.’ ‘If you’re the founder, and it’s your business, your brand is an extension of you. The company will change as it gets bigger, but the core essence shouldn’t really change.’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU FREE E-BOOK: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call  CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant  SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by The Media Insiders Hosted on Acast. See acast.com/privacy for more information.