Danielle interviewed Sane Mafa, co-founder of Studio M.  After gaining a degree in Product Design from Birmingham City University, Sane gained experience designing a wide range of products including jewellery & retail displays before co-founding Studio M. Studio M is a sustainable interior and furniture designs studio. They are passionate about creating beautiful, functional spaces that promote health and wellbeing.  In nature there is no waste, everything is a resource. This narrative of repurpose, reuse, and recycle, inspired the concept behind a new material developed by Studio M, called Erth, made from excess cow manure. Their furniture collections work with materials and resources that are readily available, even waste streams.  They have exciting plans for next year, which include their first show and some big projects. KEY TAKEAWAYS Sane talks about how Studio M’s values - Knowledge, Integrity, Adventure, Love and Simplicity - are so important to the brand and why they continually revisit them to stay on track. Studio M has developed Erth, which is a new sustainable material made from cow manure. Cow manure is an abundant waste product of the agricultural industry, and is currently associated with environmental concerns. Studio M has decided to do something about it. The design style of Studio M is very much influenced by natural environments. Sane tells Danielle why this is so important to them and their clients and the mental and physical benefits of providing them with a space that echoes the environment. BEST MOMENTS ‘Nature is our biggest inspiration and not even just in terms of our values but when it comes to design too’.   Speaking about the new material Erth, which Studio M has developed ‘The purpose of Erth is to create a new demand for a material that is considered waste and that is causing environmental concerns.  Talking about design elements in projects that describes Studio M ‘It’s attention to space, how it’s laid out. It’s the colour palette that screams Studio M. Those elements that are speaking to the inside/outside’. ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.