An exciting an announcement from the Product Collective and Rocketship.fm teams!

Is wireframing and prototyping the same thing? If not, which is more useful? Should product people get involved with wireframing... or is wireframing just something for UX folks? We ask these questions and others to Giacomo "Peldi" Guilizzoni, the Founder and CEO of Balsamiq... and upcoming speaker at INDUSTRY: The Product Conference in Dublin, Ireland in April, 2018.

What is a Product Owner... and how different is it than the role of a Product Manager? Is it different at all? These questions and others are discussed with Dave West, CEO and Product Owner of Scrum.org -- one of the leading organizations helping companies with agile and scrum practices.

Why is it that most colleges practically ignore the career path of a product manager? While it may be difficult for college students and those young in their career to learn the PM career path early on, it *is* possible to set yourself up well. Rebekah Bastian, VP of Product at Zillow, gives advice on how to do this for those early in their career who envision themselves becoming a product person.

Jason Fried, Co-Founder and CEO of Basecamp discusses the way work gets done at Basecamp. Hint: It doesn't involve long term roadmaps... or product managers.

Behind every great product... is a product roadmap. But when a roadmap must fit with product strategy, customers are pressuring to know what's coming next, and senior management wants hard dates to commit to, what is a product person to do? In this episode, Andrea Saez, Head of Customer Success at ProdPad offers advice on roadmapping, and even busts some myths in the process.

As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts. In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.

In every product team there are dozens of assumptions masquerading as knowledge. Cindy Alvarez talks about why challenging these assumptions is not only a good idea, but is necessary to the work we do as "product people." Cindy Alvarez is the Director of User Experience for Yammer (a Microsoft company), and the author of Lean Customer Development: Build Products Your Customers Will Buy. Cindy is a frequent speaker on UX, Lean, and tech culture.

It's true that the best product ideas an organization launches aren't necessarily generated by the product manager. But let's face it, as product people, we all want to bring our best ideas forward. And on top of that, we're often responsible for cultivating and managing all of the other great ideas generated within our organizations. How is one to do that well? Anna Marie Clifton is a Product Manager at Yammer (a Microsoft company) has had to navigate those tricky waters in the past, and...

A podcast for people who use technology to bring products to life. User Personas can help product people really define who they're building their product for. Instead of thinking of your customer as a demographic, a user persona helps you visualize and define an actual *person*. In this episode of Build Launch Scale, we chat with Steve Johnson, the "Godfather of Product Management" and Founder of Under10 Consulting to help us understand how we can best create and leverage user personas when...

The best product people understand that it takes an entire team to successfully build products that solve real problems for customers. Developers, Designers, UX strategists, and others are all a critically important part of the process. But what’s the best way for product people to work with these groups and bring the team together? Michael Sacca, President at Crew, knows a thing or two about this — as Crew helps people find design and development talent for creative projects. We’ll...

A podcast for people who use technology to bring products to life. For high growth technology companies, the roles of Product Manager, VP of Product, and Chief Product Officer are evolving and changing. Because of this, it's increasingly difficult to find the right product people with the perfect mix of skills and talents necessary to build the right product team. We'll be discussing this evolution with Robert Hatta, Talent Partner at Drive Capital, one of the largest early stage venture...

A podcast for people who use technology to bring products to life. Finding Product-Market-Fit is every entrepreneur and product manager's goal. But sometimes, it's just not so easy. If anybody could help you get there, though, it's Dan Olsen. Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.