An update on the release schedule for the podcast. No we're not going away, just switching things up!

A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for digital marketing.

Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them.

Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward.

Tess Felton talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.

Josh Neuberger talks about how his team dialed up their digital sales interactions when they were forced to adapt during the pandemic.

Lisa talks about the various elements an interior designer takes into consideration when sourcing a product or material and what manufacturer brands can do to provide value to designers beyond just the aesthetic allure.

Jessica talks about her approach to building brand authority through multiple content outlets as a way to reach, educate, and motivate the company’s target audiences.

John Dupra, Co-Founder of Revel Woods talks about Revel’s journey to developing a more modern approach to the digital sales experience of researching and sourcing hardwood floors online.

A solo-cast with Tim Bouchard, Owner & CEO of Luminus, addressing the mystery that surrounds understanding the value and ROI of branding and strategy.

Ryan stresses the importance of maintaining and staying true to the brand of a multigenerational company.

Jordan talks about preserving the legacy of a 50+ year old generational family business as he and his brother sought to modernize and reposition their company.

Jeff talks about bridging the gap between the A&D community and manufacturers digitally, making designers' lives easier, and supporting dealers.

The best building materials marketing tips from a few of the awesome guests that have shared their experiences with us this year.

Bryce Stuckenschneider, President & CEO of Loftwall, talks about the impact that crafting a differentiated position in the market had on Loftwall’s recent growth surge.

Eric Edelson talks about Fireclay’s shift from a wholesale distribution model to a direct-to-consumer business model

Tim Bouchard, Partner / CEO of Luminus, breaks down the anatomy of a true brand strategy and what makes it so critical to sales and marketing initiatives.

Christopher Lyon alks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market.

Michael Bustin talks about how he and Durasein used brand strategy to differentiate itself as the company entered the American market and what key aspects of the strategy gave Durasein the ability to really connect with its audiences.

Brand Technology making an impact in the market with a brand new technology by understanding your audiences, understanding their pain points, and educating and inspiring them.

How Tremco manages multiple product brands under one parent company, how that approach has helped grow Tremco by offering more solutions to their customers, and how to maintain brand recognition.

Tim talks about what goes into planning and producing a high performance building materials website.

How research for building materials and building products is approached, and the various ways manufacturers can attract architects and designers.

How advertising ended up where it is today with a lack of representation in marketing departments and ad creative and how the growing diversity in audiences is demanding a shift towards more inclusive advertising.