Description
The Bulletproof Dental Podcast Episode 335
HOSTS: Dr. Peter Boulden & Dr. Craig Spodak
GUESTS: Leo and Zach
TAKEAWAYS
Dentists should have a basic understanding of SEO to avoid being taken advantage of by outside vendors. User experience is a crucial factor in SEO, and dentists should focus on providing a seamless and valuable experience for their website visitors. AI is becoming increasingly important in SEO, but it should be used as a tool for curation rather than a replacement for human input. Dentists should be cautious of plagiarized content and strive to create original and valuable content for their websites. User experience and authority are crucial for generating valuable content. Strategic marketing, which considers the synergy between different elements, is more effective than tactical marketing. The four metrics to measure marketing success are: more eyes on the content, click-through rate, conversion rate, and sales. Mastering topical relevance is essential for improving search engine rankings and attracting the right audience. Simplifying the decision-making process and utilizing tools like Google Analytics and Search Console can lead to better marketing outcomes. SEO plays a significant role in the success of a dental practice. Empowering oneself with knowledge about SEO and digital marketing can lead to better decision-making and results.
CHAPTERS
00:00 - Introduction to SEO and its Importance
19:16 - User Experience as a Secret Weapon for SEO
25:45 - AI as a Key to Unlocking Search Engine Results
34:17 - Strategic Marketing vs Tactical Marketing
36:13 - The Four Metrics to Measure Marketing Success
37:12 - Mastering Topical Relevance
46:08 - The Importance of Google Analytics and Search Console
48:14 - The Impact of SEO on Business Success
49:09 - Empowering Yourself with Knowledge
REFERENCES
Dental SEO Boost
Bulletproof Summit
Bulletproof Dental Practice
The Bulletproof Dental Podcast Episode 352
HOSTS: Dr. Peter Boulden
GUESTS: Dr. Trey Tippit and Dr. Dwight Peccora
DESCRIPTION
The conversation covers the challenges and considerations of hiring and onboarding dental associates, as well as the impact of construction costs on...
Published 06/05/24
The Bulletproof Dental Podcast Episode 351
HOSTS: Dr. Peter Boulden & Dr. Craig Spodak
GUESTS: Paul Vigario
DESCRIPTION
Join Dr. Peter Boulden and Dr. Craig Spodak in a captivating conversation with Paul Vigario, Founder of Surf CT. Explore the trio's longstanding friendship,...
Published 05/29/24