This week Clare talks to Roxy Baciu Head of Commmunity at mobile telecoms company giffgaff who took the boldest possible approach to building their company by putting their customers in charge. Roxy tells us about how to channel the energy of your biggest critics, channeling your community values, leveraging your superfans and the vital importance of listening to your community members. This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!