In this episode we dive deep into tackling the relentless feelings of anxiety and overwhelm that many of us face. Amanda C. Watts shares a personal story of hitting rock bottom despite having everything seemingly perfect. Learn the exact steps she took to close open loops and regain control over her life. Tune in to discover how you can eliminate mental clutter, reduce stress, and achieve a state of flow.Key Takeaways:Understand Open Loops:Know the reason why unresolved tasks and though...

In today's episode Amanda C. Watts explores the four critical stages of building an advisory practice designed to grant you freedom and success. She shares the journey from building to scaling your practice, and why merely loving the idea of a business won't suffice. Join her to discover the pitfalls of scaling prematurely and learn how to craft a business that not only survives, but thrives with loyal clients and rewarding work.Key Takeaways:Understanding the Four Stages: Learn the essential...

Learn to identify and overcome low self-confidence. Understand that self-confidence issues are often isolated to specific areas and can be addressed by pinpointing and improving on those weaknesses.Key Takeaways:Get the insider info on transforming personal and professional setbacks into success: Hear how personal challenges and labels can be reframed and overcome to boost confidence and achieve business growth.Discover practical strategies to boost your self-confidence: Gain insights into si...

Imagine jumping out of bed each morning, excited about the advisory work waiting for you. It’s not just a dream—it can be your reality! In the latest episode Amanda C. Watts explores how creating a Freedom Practice can significantly enhance your professional life. She shares practical steps to infuse joy and freedom into your business model. Don't miss this game-changing discussion!Key Takeaways:Learn How to Define What Should Be in Your Advisory Offering: Find out how to craft an...

In todays episode Amanda talks about leveraging your unique essence in your advisory practice. Understanding how integrating your personal values into your offer, your service and every aspect of your firm provides a unique differentiator in the mark. Get insights on how to stand out and attract the clients you love. Key Takeaways:Discover Unspoken Aspects of Advisory Service. Learn about crucial, often overlooked elements essential for launching or enhancing your advisory practice.Unde...

Are you tired of sending proposals that get ignored? Learn the secrets to effective follow-up after a sales call and sign more high-value clients with less stress. In this episode Amanda C. Watts' shares her proven strategies to turn dead ends into successful conversions. Key Takeaways:Persistence in Follow-Ups: Emphasizes the importance of following up multiple times to close deals, noting that most sales need multiple contacts post-initial meeting to be successful.Dealing with R...

In this enlightening episode, Amanda C Watts delves into the world of introverts, particularly how they thrive as business advisors. She clarifies the true meaning of introversion, emphasizing that it's not about being shy or quiet but about where one draws energy from—introverts recharge in solitude, whereas extroverts gain energy from social interactions.Key Points Covered:Introvert vs. Extrovert Energy Management: Introverts start the day with limited 'energy coins' and spend them through ...

Today's episode dives deep into the critical topic of pricing strategies in the financial advisory sector, focusing on the transformative impact of appropriate pricing on business success. Amanda C Watts shares insights from personal experiences and common industry challenges that many financial professionals face when it comes to valuing their services.  Key Takeaways: Understanding Pricing Barriers: Many professionals struggle with pricing due to lack of confidence, fear of competition,...

In today's podcast, we dive deep into the essence of energy management and its pivotal role in achieving freedom within the advisory practice. Inspired by Nike's success story and their ten principles, the discussion transitions into a profound realization that beyond freedom, our business is essentially about managing energy effectively. Inspiration from Nike: Reflecting on Nike's success and principles, the conversation opens up about the fundamental essence of business, drawing parallels...

Today's podcast delves into the significant shift occurring within the accounting profession, highlighting the evolving client expectations and the broader scope of value accountants and bookkeepers can offer.  Our discussion centers around the fundamental challenges firm owners face in transitioning from a compliance-focused approach to providing impactful advisory services. Evolving Expectations: The landscape of accounting is experiencing a pivotal shift towards advisory services, spurred...

Today's episode dives into a question many of you have been pondering: How do I shift my firm to focus on advisory services? The journey from a compliance-only firm to offering advisory services can seem daunting, but with the right approach, it's entirely achievable. Key Takeaways: Understand the Challenges: The major hurdles in shifting to an advisory model include mindset, skillset, and client base challenges. Recognizing these early on can help you navigate the transition more...

In today's episode, Amanda C Watts delves into the nuanced world of Facebook advertising, particularly for those aiming to expand their email list and secure high-value advisory clients.  Amanda shares insights from her extensive experience since 2015, balancing the highs of lucrative campaigns with the lows of financial losses. Amanda emphasizes that while Facebook advertising has evolved significantly, making it tougher and more expensive to achieve instant results, it's not impossible...

In today's podcast Amanda emphasizes the strategic importance of an email list  for engaging with your audience and securing the growth of your advisory practice in the long term. ​ Key Takeaways: Email Marketing is Alive: Despite common misconceptions, email marketing remains a powerful tool for direct communication with your audience, offering opportunities for engagement, sales, and building valuable relationships.Risks of Sole Reliance on Social Media: Relying exclusively on platforms...

In this episode, we delve into the art of delivering business advisory services through six distinct mechanisms, each serving as a unique channel to share your expertise and connect with clients on a deeper level. Key Takeaways: Understanding Purchase Motivations: Unlike compliance services, advisory services are sought after by clients based on desire, not necessity. This fundamental difference plays a critical role in how you position and sell your advisory services.The Emotional Guidance...

Key Takeaways: In this episode, Amanda outlines the art of crafting compelling case studies that not only showcase your successes, but also draw in high-value clients eager for your expertise. Here's what you'll cover: Understanding Case Studies: We start by demystifying what a case study is - it's more than just a success story; it's a deep dive into how and why your service made a significant difference for a client.The Ingredients of a Converting Case Study: Learn what separates a dull...

Key Takeaways: Transformational Decision: Explore the vital role of niching in transforming financial professionals' businesses.The Importance of Niching: Unveil how niching serves as a mindset pivot and drastically impacts success.Success Stories: Real-world examples underscore the transformative power of niching.Overcoming Fear: Tackling the common fears around niching and the journey towards embracing it.A Client's Triumph: An inspiring tale of a client who prospered by niching in the...

In this essential episode for accountants and bookkeepers, we dive into the real struggles professionals face when attempting to harness the power of social media to attract high-value clients. Despite the enthusiasm, many find themselves caught in a disheartening cycle, posting content that fails to engage potential clients, leading to the premature conclusion that social media marketing just doesn't work for them. Key Takeaways: Identifying Common Pitfalls: The episode highlights common...

This episode provides invaluable insights into the power of mindset in personal and professional growth, particularly for those in the entrepreneurial journey, offering practical advice for becoming more visionary and less victimized by circumstances. Key Takeaways: Mastering Your Mindset: Discover how to overcome doubts and fears to achieve your dreams, focusing on the power of mindset in growing your practice and attracting high-value clients.Thriving as an Introvert: Insights into...

Empowering Advisory Sessions: Beyond Giving Advice Key Takeaways: Redefining the Advisor Role: Contrary to common belief, the role of a business advisor extends beyond merely giving advice. Effective advising involves listening, understanding fears, and building confidence in clients.Tackling Fear and Lack of Confidence: Many potential advisors are held back by various fears, including doubts about their knowledge or experience. Overcoming these fears is crucial to stepping into an advisory...

This episode is a call to action for accountants to embrace a larger vision, to see beyond the numbers, and to commit to making a difference in the world, one client at a time. Ongoing Journey: This podcast is not a series with an end, but an ongoing journey dedicated to sharing insights, stories, and strategies for accountants and financial professionals.A Week of Inspiration: Highlights from speaking engagements and impactful conversations with industry leaders. A reminder of the powerful...

Key Takeaways: Importance of Community: Creating a community around your advisory practice is essential for fostering customer loyalty, enabling free marketing through word-of-mouth, and ensuring long-term sustainability and growth of your firm. Analogies for Understanding: Comparing your advisory brand to a party helps illustrate the value of transforming guests (clients) into friends (loyal customers) who eagerly return and bring others with them. Feedback and Engagement: A community...

This episode is packed with insights for accountants looking to elevate their practice by transitioning to advisory services, emphasizing the importance of how they present and market themselves to potential clients. Key Takeaways: Transitioning to Advisory Services: Transitioning from compliance work to advisory or CFO services is crucial for accountants seeking to enhance their practice and attract ideal clients. Understanding Client Needs: Most potential clients may not understand what a...

In this episode of the Business Advisor Podcast Amanda shares what separates the top 1% of accounting, CPA and bookkeeping professionals from the other 99%.  And no, it isn’t a discussion on morning routines, or goal setting, or ice baths or mantras. It is a roadmap for accountants and advisors aspiring to elevate their practice and achieve significant success by adopting the mindset and practices of the top 1% in the industry. Key Takeaways:  Embrace Differentiation: Stand out by offering...

In business mistakes are inevitable.  And to have a successful business they are absolutely necessary. But how do you overcome hurdles and pick yourself back up when you get knocked down?  Or when you lose 1 million pounds... Key Takeaways: Identify Internal Blocks: Recognize that personal doubt and lack of belief can significantly hinder business growth. Cultivate Belief and Faith: Develop a strong belief in your services and the market's need for them to overcome doubt. Understand...

Listen to this episode to learn how to shift your practice from compliance to advisory services effectively, leveraging the understanding of why clients buy to attract better clients and provide more value. Whether you're just starting in advisory services or looking to refine your approach, this episode offers valuable insights into positioning your services to meet your clients' deepest needs. Key Takeaways: Understanding Client Motivations: Recognise the significant difference between...