The Lean Startup by Eric Ries is a modern management classic. It's about bringing the scientific method to the forefront at the start of a new enterprise. Instead of following a classic waterfall development methodology, Ries emphasizes the importance of building quick MVPs that are easily testable based on actionable metrics. Although just a dozen years old, The Lean Startup philosophy has already gone from controversial to common wisdom. In this episode we’ll break down the key ideas and terminology that the book has popularized. Show Notes The Lean Startup by Eric Ries via Amazon Follow us on Twitter @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.com Read transcript