6. Ogilvy on Advertising
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Ogilvy on Advertising
Ogilvy on Advertising is a 1983 book of advertising advice from award winning industry veteran David Ogilvy, the namesake of the advertising agency Ogilvy. It includes advice about working in the advertising industry, developing ads, and appealing to consumers. We discuss key insights from the book and our own experiences in advertising.
Show Notes
Ogilvy on Advertising via Amazon
David Ogilvy via Wikipedia
Brain Flakes via Amazon
David Kopec on The Local Maximum
Find out more at http://businessbooksandco.com
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