Jonathan Long: Above the line is posters, things you see in magazines or newspapers or television or cinema or radio. There's also a huge separate area below the line, which is stuff which is delivered directly to houses. above the line advertising - reklama, která se šíří masovými médii (v...

Jonathan Long: Well, basically the copywriter is in control of any kind of words which appear in an advert. The art director will generally be trained in graphic design and will have a better visual imagination. copywriter - je zodpovědný za veškerý text reklamy art director - je zodpovědný...