Mastering LinkedIn: Boost Your Business Buying Strategies In this podcast, Jonathan Jay invites LinkedIn expert, Andrew Grill, to share his insights on how to use LinkedIn more effectively, especially for individuals interested in buying businesses. Topics covered include developing online credibility through LinkedIn, improving profiles for greater visibility, using LinkedIn analytics, understanding the LinkedIn algorithm, and exploring various LinkedIn tools. Grill also introduces the 'LinkedIn Social Selling Index' and provides actionable tips for better networking and content sharing on LinkedIn. 00:35 Introduction and Welcome 00:47 The Importance of LinkedIn Profile for Business Buyers 01:19 Guest Speaker Introduction: Andrew Grill 01:41 Andrew's Early Experiences with Technology 02:21 Andrew's Background in Small Business 02:47 The Power of LinkedIn for Business 03:03 Andrew's Journey with LinkedIn 03:47 The Impact of LinkedIn on Andrew's Business 04:01 The Changing Landscape of B2B Selling 05:02 The Importance of Digital First Impressions 05:34 How to Google Yourself Effectively 06:56 The Anatomy of a LinkedIn Page 11:34 The Importance of LinkedIn Activity 15:39 Understanding LinkedIn Public URL and Profile Visibility 19:48 The Difference Between Following and Connecting on LinkedIn 20:40 The Importance of Adding a Note When Connecting on LinkedIn 21:44 Understanding LinkedIn on Desktop and Mobile 22:08 The Importance of Personalizing LinkedIn Connections 22:18 LinkedIn as a Platform for Business Content 22:58 Overcoming Writer's Block on LinkedIn 23:07 Using LinkedIn as a Content Laboratory 23:46 Creating Engaging Content on LinkedIn 27:22 Understanding LinkedIn's Algorithm 32:14 Tips for Creating Great Content on LinkedIn 33:00 Understanding LinkedIn's Social Selling Index (SSI) 34:19 Using LinkedIn's QR Code Feature 35:09 Posting Consistently on LinkedIn 38:04 Actionable Steps to Improve Your LinkedIn Presence Resources Buying a business is only the start, which is why we are now teaching what happens next on the Mastermind program. Now, if you've already bought a business, you should be part of my Inner Circle group where we discuss raising capital, integration management, and exiting. Email Maria on [email protected] for more information.  If you are looking for a lawyer in the UK to help you get the deal over the line, then use my own lawyer, John Andrews. You can phone his office at (0345) 2412494 or email him at [email protected]. If you would like to take the next step to learn the best ways of buying a business, without risking your own cash, you can access my free training at: www.dealmakerspodcast.co.uk Watch my Webinar Training Video: https://www.dealmakerspodcast.co.uk You can also request a free copy of my book at: https://www.thedealmakersacademy.com/free-book-giveaway/ If you want to jump straight to my live Zoom FastTrack course, please go to: https://www.thedealmakersacademy.com/fast  Connect with Jonathan Jay at: Website: https://www.thedealmakersacademy.com/ LinkedIn: https://www.linkedin.com/in/jonathan-jay-3556b230/ YouTube: https://www.youtube.com/c/TheDealmakersAcademy