Our personal branding goes beyond the images we post on social platforms. It needs to be aligned with who we really are, our values, and what we aim to accomplish. In this episode of the Business Chat Podcast, I speak with Jennifer Holloway. We chat about how to improve personal branding and ways to authentically share your brand without sounding “salesy”.  Jennifer shares her six key elements for creating a personal brand and through these elements, entrepreneurs can showcase what they offer and what sets them apart from others. Customers want to make a genuine connection with businesses, and it’s easy for them to see beyond a fake facade. With authentic personal branding, clients get a grasp of what you’re all about and this helps form a better and meaningful connection. Time Stamps: Jennifer's entrepreneurial journey (01:40) What is personal branding, and why does it matter? (04:35) 6 key elements for creating a personal brand (06:43) How do we tune up our personal brand? (15:02) Ways to authentically share your brand (29:02) The benefits of finding your niche (32:55) Connect With Lisa Evans speakingsavvy.com.au Connect with me on Facebook and Instagram Connect with me on LinkedIn Connect With Jennifer Holloway www.jennifer-holloway.co.uk  Connect with Jennifer on LinkedIn  Grab a copy of Jennifer’s book Personal Branding For Brits: How to promote yourself, raise your profile and get ahead...without sounding like an idiot, here. For full show notes visit: Businesschatpodcast.com.au