Wilfred Emmanuel-Jones shares his journey from starting his own business to building a successful brand. He emphasizes the importance of making the entrepreneurial choice and trusting your instincts. He encourages listeners to believe in themselves and their unique abilities. Wilfred also discusses the challenges of running a business, dealing with fear mongers, and the sacrifices required for success. He emphasizes the importance of the consumer and the power of below-the-line marketing. Wilfred reflects on his battle with leukemia and the perspective it has given him on life and success. Wilfred Emmanuel-Jones, aka The Black Farmer, made a brand of the same name dedicated to his love for farming, specifically British Farming. Wilfred Emmanuel-Jones is a former producer and director in the BBC and he is responsible for starting the career of Gordon Ramsay in television. Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172 Adams website: https://adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Business owners: Monetise social media, get more clients, increase your following, and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod Coaches, Consultants, and Speakers: lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod