Identifying a Problem and Developing a Solution is the best way to enter a highly competitive market. Such is the case for Dr. Tara Lalvani, she identified a problem, developed an innovative solution, and navigated the challenges of launching a new product. Dr. Tara Lalvani, founder of Beautifect, shares her journey of creating innovative beauty products. Starting from a personal need for better lighting while doing her makeup, Tara developed the Beautify Box, a makeup storage and lighting system that simulates real environments. She emphasizes the importance of market research and understanding the problem you're solving. Tara discusses the challenges she faced during the two-year development process and the importance of perseverance and overcoming obstacles. She also highlights the need for clear and concise messaging in marketing a new product. Tara's passion for her business and dedication to quality have led to Beautifect’s success, including being stocked in Harrods and expanding globally. Beautifect is now revolutionising makeup regimes around the world, stocked in Sephora and Harrods. Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172 Adams website: https://adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Business owners: Monetise social media, get more clients, increase your following, and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod Coaches, Consultants, and Speakers: lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod