Businesses of all stages are constantly trying to identify ways through which they can increase their website traffic. While many business owners have heard of Search Engine Optimization (SEO), understanding the intricacies of what algorithms are looking for and accurately measuring the impact of your efforts is essential to get a return on the investment.  Dr. Wei-Chung Wang and co-host, Joey DiGangi, talk about how search engines like Google or Bing use algorithms to determine who shows up in a given search result while also breaking down strategies to help your company enhance its online visibility.  As with all business strategies, your SEO work can only create true change when its results can be accurately measured. The episode discusses the types of analytics that one should consider when measuring the effectiveness of their SEO effort.  If you would like to work with our team to create an SEO dashboard and develop strategies to increase your website's traffic, visit: https://www.biz-intel.wd-strategies.com/insight  Dr. Wang and Joey also reference some great information throughout this episode. If you'd like to learn more, you can continue the process by checking out these two resource:  SEO Strategies for Small Businesses: https://www.biz-intel.wd-strategies.com/post/basic-seo-for-small-business-in-2021 W.D. Strategies' SEO Checklist for Website Content: https://www.wd-strategies.com/ongoing-seo-support  Exploring Technical Steps for SEO: https://www.youtube.com/watch?v=e_2zPefj0qw  Understanding How Many Times Customers Need to See Your Brand: http://storybistro.com/your-brand-and-the-marketing-rule-of-7/#:~:text=Simply%20stated%2C%20The%20Marketing%20Rule,likely%20to%20hover%20around%2077. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app