Dr. Wang and co-host Joey DiGangi make predictions on an impending paradigm shift from user-generated content to professionally-generated content. They look at the digital marketing industry as an example of what's on the way and explain why all businesses should be paying attention to the forces impacting the industry right now. They assert their position that there's going to be more need for professional content, and then offer the most effective ways to gauge whether you're getting a...

Dr. Wang and co-host Joey DiGangi discuss the importance of identifying key metrics when engaging in any business activity. They explain why businesses need to optimize their efficiency when times are tough AND when conditions are stable. Businesses that are mindful of the different data available and understand its impact on their business position themselves better for when--not if--challenges come up. 

Dr. Wang and Joey discuss some of the impacts that Covid-19 is having on the marketing efforts of different companies - from Netflix to local businesses. They describe some of the ways they work with clients to build marketing plans and some of the metrics you should be considering when your business engages in digital efforts.

Dr. Wei-Chung Wang, the Business Intelligence Podcast host, and Joey DiGangi, a regularly-featured co-host, describe their backgrounds and introduce their professional passions that led them to start W.D. Strategies.  You can learn more about the hosts by visiting: https://www.wd-strategies.com/about