Social media is ever changing and it does require us to consistently show up and be present. I'll be honest and say that that can be challenging when you're a solo business owner and trying to wear many hats throughout the day.  I like to see social media has something I can integrate into my every day and have it be fun vs. just something I have to do.  In today's episode, I want to talk about 4 things you can begin doing right now to stand out on social media.  These four things include :  1. Create 1 pillar piece of content per week that makes your audience smarter 2. Optimize your social platform by being consistent, responsive and engaging 3. Tag someone else of influence, or in recognition, when you’re being social 4. Have a clear call to action on how people can do business with you Let's chat in today's episode! Invite Heather to speak at your next conference or event : sweetteasocialmarketing.com/international-keynote-speaker-digital-marketing-social-media