Episodes
Published 04/25/24
Dr. Marcos Colón, Director of the documentary film “Beyond Fordlandia”, shares his experiences of filming in the Amazon and witnessing the legacy of the Ford Motor Company there firsthand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 04/18/24
Time seems to be running out for Fordlandia. But neither Henry Ford nor plantation manager, Archibald Johnston, are giving up yet. With a new site at Belterra, Archie is still sure he can get rubber trees growing. The world around him, however, is about to change dramatically - and finally bring the curtain down on Henry Ford’s ambitions in the Amazon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 04/11/24
Published 04/05/24
In the wake of the Christmas riot of 1930, another new manager arrives in Fordlandia. Archibald “Archie” Johnston brings a change of approach and starts to see progress across the site. But what he needs more than anything is the same as his predecessors: for the rubber trees to finally grow. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 04/04/24
A series of luckless managers try their best to fulfill Henry Ford’s ambitions for his Brazilian rubber plantation, but deadly diseases and an outbreak of violence in Fordlandia threaten to undo what little has been achieved so far. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 03/28/24
Industrialist Henry Ford looks for a new way to supply his factories with rubber without having to pay the prices dictated by the global market. But his decision to build a rubber plantation deep in the Amazon Rainforest comes with a great many complications. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 03/21/24
Marketing expert Professor Hank Boyd discusses the wider significance of the Pepsi special markets team and its work, the progress in corporate racial equality in the years since and the challenges that still remain. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 03/14/24
Pepsi undergoes a massive restructure that leaves the fate of Ed Boyd and the special markets sales team uncertain. Meanwhile, the American Civil Rights Movement picks up steam, resulting in more integrated workplaces but also rising racial tensions that put one leading Pepsi salesman in the firing line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 03/07/24
Pepsi special markets sales manager Ed Boyd is forced to lay off half of his sales team, as changes at the top of the company leave Ed questioning whether his division has any future at all, and a new front opens in the “Cola Wars” with arch-rivals Coca-Cola. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 02/29/24
Despite limited resources, Ed Boyd builds his special markets sales team at Pepsi and plots a revolutionary ad campaign. But tough times are coming for Pepsi. As the company struggles, Ed risks his job to stand up for his principles. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 02/22/24
In 1940, Pepsi President Walter Mack makes headlines by hiring a team of Black salesmen to target African American customers in a new “special markets” division. The pioneering sales team ventures into the Jim Crow south, where they build Pepsi’s brand loyalty among the Black community, despite the challenges of rampant segregation.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 02/15/24
Publishing expert Dr Jane Potter discusses the impact of internet shopping and self-publishing on the book industry, and what modern publishing can learn from the story of Allen Lane and Penguin. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 02/08/24
As Allen Lane begins the last decade of his life, he’s just as determined as ever to dominate all aspects of the publishing industry – but his strong-willed nature sees him fall out with once-trusted allies and leaves Penguin facing an uncertain future. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 02/01/24
As Penguin faces increased competition from new paperback publishers, Allen Lane seeks new ways to keep his books at the top of the best sellers charts – including a risky plan that might put him behind bars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 01/25/24
Published 01/22/24
Although Penguin’s new business model is popular among book buyers, it must expand quickly to become profitable – but one of the three Lane Brothers who co-founded the company will not survive World War Two to see the results. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 01/18/24
To save the publishing company he inherited from his uncle, British publisher Allen Lane launches a radical new line of paperback books – but finds it’s a tall order to get a resistant industry to embrace the new business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 01/11/24
Published 01/08/24
Professor Eric Rath, author of “Japan’s Cuisines: Food, Place and Identity”, discusses an unlikely-seeming story of globalization: how an American fast-food staple became a Japanese Christmas tradition. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 01/04/24
Young businessman Takeshi “Shin” Okawara takes the gamble of a lifetime when he leaves a secure job to become the manager of one of the first KFCs in Japan. The bold step looks to be failing, until Shin has an idea to bring together fried chicken and Christmas. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 12/28/23
Historian Dr Vicki Howard examines the rise - and fall - of the American department store and discusses what the future may hold for industry giants like Macy’s. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published 12/21/23