In this episode I am joined by Bernd Hake.  Bernd brings deep experience in the luxury, consumer goods and technology sectors.  Prior to his CEO role at leading energy drink company Red Bull, Mr. Hake served as Global Chief Commercial Officer of Hugo Boss, a leading fashion and lifestyle brand, following senior executive roles in business development, product and brand management, private equity including Price Waterhouse, Commerzbank and Noksha Capital.  Bernd Hake is an empathetic, market-oriented turnaround architect and high-growth executive, who has worked and lived in the US and Europe for companies with global operations and led strategic international expansions delivering strong revenue gains.    Here are the highlights:  (01:51) From banking to Boss  (08:03) Taking on a Hugo-mongous challenge in London  (14:23) The importance of managing talent  (18:44) Product before profit  (22:27) It’s not about who you are but what you deliver  (27:22) Diversity is critical to strong business culture  Business of Building celebrates the normal and the regular; the inspiring risk taker; the dreamer in all of us and hear from those who have walked the path before us and dared to dream. We will hear their journey, their stories, and what they learned along the way.  So please subscribe or follow wherever you get your podcasts, and remember to leave a review so others can find us. This podcast is produced by The Podcast Boutique.