Have you noticed how the online world seems to be all-consuming? Google IS search, Amazon dominates retail… heck, we don’t even bother with saying “dot com” for them anymore… or Facebook either. But wait, there’s more! There’s offline media… radio, TV, print, direct mail. And that’s what this week’s show is all about… understanding the rules that govern Direct Response when digital seems to be the direction everyone’s moving. It’s kind of like digital wants everyone to believe, “The train is leaving the station, don’t get left behind.” The truth is, everyone in digital has to come to grips with how real business is done, or they risk getting left in the dust of a depression of their own causing. I guarantee you if you’re in business-any kind of business, you’re going to want to be listening so you can hear powerful truths about what the integration of digital into the real world of advertising is going to have to look like. This might be the most powerful hour of your new year!