Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is Reinventing Yourself 0:00: Reinventing oneself. Mercer and Jeff discuss reinventing oneself, with Mercer reflecting on his New Year's resolutions. 1:05: Reinventing oneself for personal growth and success. Reinventing oneself involves changing one's identity, skills, and habits to reach new goals, whether in business or personal life. Mercer shares insights on reinventing oneself, acknowledging the need to break free from past versions and embrace growth. 6:02: Reinventing oneself and delegating tasks. Mercer reinvents his mentality to manage time, unlocking new ideas and implementations. 11:35: Reinventing oneself in business to adapt to changing times. Jeff argues that bigger is better in business due to external factors like attrition and one needs to reinvent oneself every 2 years to stay in business. 15:14: Business growth and delegation. Mercer recognizes the limitations of trying to apply complex business strategies to one's own small business without first acknowledging and accepting one's current situation. 20:51: Business books and their limitations. Jeff discusses the idea of "reinventing oneself" and the potential dangers of emulating negative archetypes like Steve Jobs or Don Draper. He criticizes business books for glossing over challenges and oversimplifying success. 25:06: Personal growth and reinvention through self-awareness and self-improvement. Jeff emphasizes the importance of mindset in business success, disagreeing with the idea of trying to be like Amazon. Reinvent yourself by accepting what needs to change and taking ownership of your mistakes, rather than mimicking others.