Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is The Shark Tank Test 0:00: Shark Tank test for businesses, focusing on elevator pitch and valuation. Jeff and Mercer discuss the "Shark Tank test" for entrepreneurs and wonder if their business could be invested in on the show. 3:17: Evaluating the business potential for Shark Tank investment. Jeff Sauer evaluates his business by comparing it to Shark Tank companies, determining if he's on the right track. 6:38: Entrepreneurship, business growth, and Shark Tank aspirations. Jeff needed help to balance supporting his lifestyle with achieving his business goals. He realized he needed to adjust his mindset and expectations to succeed in his business. 11:14: Entrepreneurship, marketing, and choosing the right niche. Mercer ponders how to simplify the elevator pitch for his business, even for non-experts, and how to make it easy to understand. Mercer and Jeff reflect on their decision to enter the niche despite the challenges, with Mercer noting that he enjoyed the work and found it fulfilling. 14:36: Business models, Shark Tank, and growth. Jeff explains the wagon wheel business model, where the founder is the center and everything goes through them. Jeff and Mercer aim to solve the "Shark Tank test" by creating an investable business model. 19:09: Valuation and potential for businesses, with advice on determining and communicating value. Jeff discusses a company's valuation and potential, highlighting the difference between the two. He shares how to determine a company's true value, rather than relying on optimistic estimates. 24:41: Entrepreneurship, valuation, and investment opportunities. Mercer summarizes the Shark Tank experience, valuation, and pitching simplicity. He emphasizes the importance of the elevator pitch with a focus on delivering value simply and consistently. 28:36: Using the Shark Tank test to improve businesses. Jeff emphasizes the importance of benchmarking and learning from others. The hosts encourage listeners to perfect their elevator pitch and pivot if necessary.