How do you prioritise internal communication? What do you say yes and no to inside your organisation? What informs that decision? Today's episode of the Candid Comms podcast puts prioritisation in the spotlight, by examining the purpose of IC. I examine: why internal communication exists what alignment is and why it matters why you need a shared understanding and meaning the role of stories why your company history matters what industry insights tell us the purpose of internal communication. Full show notes can be found at www.allthingsic.com/podcastOrder your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn.Thank you for stopping by, Rachel Miller, Founder, All Things IC.