What's the difference between evaluation and measurement? What's the best way to include evidence in a monthly measurement report? Why do you need to rely on insight rather than instinct? Today's episode of the Candid Comms podcast focuses on evaluation, which is the penultimate stage of The MILLER Framework. Full show notes can be found at www.allthingsic.com/podcastOrder your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn.Thank you for stopping by, Rachel Miller, Founder, All Things IC.