Defining Luxury on Your Own Terms with Bron Hansboro. TheFlowerGuyBron.com. The term 'luxury' itself has grown to be commonly overused in the event industry – to the point where it's essentially lost its meaning. For those of us that define our business and brand as being high-touch, this hurts the identity that once made us stand out in the sea of industry professionals. In this in-depth look, Bron will provide ways that you can reclaim luxury and make it unique again as it pertains to your business.