Build a Rockstar Sales & Marketing Plan with Carley Gauthier and Barbara Bouman, LiveNation.com. Barbara and Carley talk about creating a “smarketing” plan that aligns your sales and marketing initiatives throughout your target customer journey. Successfully align your sales and marketing team planning.  Explore the customer journey and touchpoints for an innovative “smarketing” plan. Creative ideas to drive awareness, lead generation, and boost acquisitions.

Change The Way You Think of ROI with Yinka Freeman. TriplePocketEvents.com. Return on Intention. The best way to discover intention is by listening, asking a lot of questions, and engaging the 5 senses. After finding the intention, you then can reverse engineer any event to create a curated experience for each attendee.

How to Influence, Engage & Lead With Emotional Intelligence in the Modern World with Pawntra Shadab,eliteproductionsintl.com and Shannon Jones, destinationsouth.com. Emotional Intelligence is something that is often talked about, but how much do we pay attention to the impact our emotions have on others? How can you use brain-based strategies to manage emotions and leverage your relationships with stakeholders, vendors, suppliers, and staff? Pawntra and Shannon will share real-life...

Memorable Experiences Through Re-Imagined Catering with Stella Rankin. PinchFoodDesign.com. Learn how to expand the way you think about food presentation and sustainability, and take home some ideas that will surprise and delight your clients!

Honest Mistakes in Business with Nora Sheils. RockPaperCoin.com. To err is human — mistakes happen. For many entrepreneurs, the smallest slip-up can feel like a colossal failure. Yet, the reality is that everybody learns hard lessons from time to time — even those that seemingly have it all together. Nora shares her own business mistakes, how she learned from them, and why she believes failure isn't a bad thing.

How to Master Online Writing & Get More Sales with Liese Gardner. LieseGardner.com. First impressions today are created online -- in our social media, emails, websites and pitches. If you aren't paying attention to your words, you may not be connecting to your ideal clients. Learn how to wield the power of the pen to get the results you want in business.

So You Want to Write a Book with Pauline Parry. GoodGraciousEvents.com. Pauline shares how she wrote two books. How each book is its own journey. What she included in each book. And, she explains her writing and publishing process.

The Benefits of Being Number Two with Christina Matteucci. DavidBeahm.com. Christina shares how she became the Executive Director for David Beahm Design. How she learned to improve communication within the company and how they have survived and grown through the ups and downs of a successful event company.

So, You Want To Write A Book? with Jennie Cook. JennieCooks.com. Books are a natural segue for caterers who are already used to having to write out menus and proposal. How to structure the book around a theme, type of cooking style, a time in your career or place. How long does the process take? And of course, how to market the book once it's printed.

The Legalities of Feeding Everyone with Tracy Stuckrath. ThriveMeetings.com. Every good catering professional knows to plan around food allergies and other dietary restrictions. It's good business, but it is also the law. To whom do I owe a legal duty of care? Am I meeting it? What is the risk of failing to do so? Tracy talks about the benefits and opportunities that come with not only following the law but knowing how to feed guests with food allergies and other dietary needs.

How to Run an Engaging Weekly Sales Meeting with Margaret Brower. RainmakerSalesMarketing.com. Margaret shares an engaging sales meeting format & must-include criteria.In this hiring climate, research shows most employees are searching for companies who will encourage and foster their professional development.

Turning Your Data Into Action with Christie Osborne. MountainsideMedia.com. For many event pros, working with their numbers causes their eyes to glaze over. Christie simplifies the notion of data evaluation with uncomplicated, practicable tips for getting the most out of your numbers. She'll go beyond "vanity metrics" to reveal the key metrics that drive business growth, and how to apply them in a real, effective manner.

Rethink your staffing strategy with Cathy Hardin. InstaWork.com. Cathy shares practical ways to better manage new worker expectations, quickly and efficiently train new staff, and leverage technology to better match their business needs with skilled and reliable staff in order to combat ongoing staffing shortages.

reinventing yourself and Floral Trends and Solutions with Bron Hansboro. TheFlowerGuyBron.com. Bron discusses his own experiences with career pivots and business redirections, finding inspiration, balancing multiple brands, marketing a new business line. The current state of the floral industry and how he sees it evolving. He'll reveal the must-know floral trends influencing today's couples and how to meet those expectations while navigating the challenges presented by an unpredictable market.

Alicia Schiro, a world-renowned event producer featured in Forbes as a Solopreneur; The Million-Dollar, One-Person Business. Alicia answers questions about reinvention, event evolution, content marketing strategies, new business, and the way forward in the event industry.

Tech security 101 with Elizabeth Sheils. RockPaperCoin.com. Elizabeth explains the often-overlooked yet extremely vital steps to build a tech environment in your business that keeps out hackers, viruses, and other unwanted intrusions. She shares her favorite apps and tools along with key strategies to safeguard sensitive information in your business.

Time for a Tune-up: Staying competitive with strategic business updates with Jen Taylor. JenTaylorConsulting.com. It's essential for entrepreneurs to stay up-to-date on their business operations to ensure they are updating and adjusting their systems and processes to keep up with the times. Learn where to shine a light in their business, which updates are worth the investment, and how to determine whether a "tune-up" provides an ROI.

Control Your Costs! with Dean Mistretta. https://pizzicooysterbar.com/decadent-catering/. Food costs, beverage costs, vendor costs, payroll, inventory, and equipment management (just to name a few) can get out of control without you even knowing. It's all about the numbers. Numbers don't lie. Emotions do. 

Get published more and maximize event press with Meghan Ely. OFDconsulting.com. Strategically-placed media features position you front-and-center of your target audience and provide you with social proof to win over your leads. Meghan brings her award-winning PR chops to the conversation to shed light on the media pivot seen over the last five years and how to become an editor's favorite source.

Reinventing Yourself with Dana Kadwell. HustleandGather.com. Dana shares her own experiences with career pivots and business redirections, sharing valuable insights, balancing multiple brands, and making more money in the new wedding industry landscape.

"Guiding Your Couples Through the Wedding Roller Coaster' with Leah Weinberg. ColorPopEvents.com. Learn the tools to respond to any situation during the process of working a wedding, as well as how to help couples navigate the inevitable ups and downs of planning.

Social Media Abundance and the Entrepreneur Hero's Journey with Aleya Harris. FlourishMarketing.co. Social Media: How to Use the 7 Abundance Keys to Turn Followers into Dollars. The Entrepreneur Hero's Journey: What's stopping you from reaching your business' happily ever after?

The Myth of "Partial" Wedding Planning with Renee Dalo. ReneeDalo.com. Why "partial" should not exist in your marketing. How to reduce the amount of "no" in your client conversations. Why establishing a clear and firm business philosophy is critical. 

How to Update Your Pricing with Sebastien David and Sylvain Gregoire! Senik.ca. Coming out of the pandemic, does your business need a pricing overhaul? What method of pricing best fits your company? What options should you consider?