Episodes
Infusing Your Business with CBD with Nettie Frank! Using a quality CBD is highly important. CBD is the healing part of the plant and not the “high”. We all have to make sure our body is physically, mentally and emotionally ready for the day. CBD does that. 
Published 02/07/22
Designing Inclusive Events with Pawntra Shadab. eliteproductionsintl.com. As event professionals, we have the opportunity to design live and digital experiences for people to connect, learn, and be entertained. With that, we have the responsibility to consider the perspectives of all participants, designing events that are welcoming and inclusive to encourage full engagement for all.
Published 07/13/21
How I Went From Budget Brides to Luxury Weddings with CeCe Todd. CeCeDesignsLLC.com. Everyone starts somewhere in this industry, but no one wants to service budget weddings forever. Discover how CeCe's Designs Owner and Principal Designer, CeCe Todd raised her prices, designed a luxury client experience from day one, and took her business from budget to luxury in just three years – and find out how you can do it too!
Published 07/07/21
Mindful Leadership Communications to Support a Sustainable, Diverse & Inclusive Environment with Shakira Brown. ShakiraBrown.com. Shakira discusses how differences in ethnicity and culture – including gender and generation – are manifested in your everyday communication with colleagues and other stakeholders.
Published 07/04/21
Testing the Success of a New Revenue Stream with Michelle Loretta. BeSageConsulting.com. Adding revenue streams can be a powerful move for event professionals. Expanding services and diversifying risk are ways to ensure longevity in an increasingly competitive market. Michelle tackles the complex questions that arise in this transition, as well as how the different methods of scaling your new revenue stream can impact your business financially and operationally.
Published 06/30/21
Labor of Love: What No One Tells You About Starting and Maintaining a Venue with Dixie Bagley. TheFarmRomeGA.com. Opening the doors to a new venue is a rewarding experience, but one that takes a fair amount of careful planning and research. Dixie shares the stories of how she found and developed a 300-acre successful event venue.
Published 06/27/21
You Can Safely Serve Everyone Without Breaking the Bank! with Lisa Cox, GemCityFineFoods.com. The number of people known to have celiac disease or food allergies is increasing, for a number of reasons, and this affects the caterer who previously received few requests for special diet accommodations and now is faced with more frequent requests in increasing numbers- but accommodation can be pricey. Learn what goes on behind the scenes.
Published 06/23/21
The Balance of Market Growth and Brand Consistency with Nora Sheils, RockPaperCoin.com. There comes a time when a business needs to grow to avoid stagnation in the market. However, the expansion comes with risking your brand's consistency — the larger your operation, the less control you have over every little detail. How ambitious event pros can scale their business without compromising the integrity of their brand.
Published 06/20/21
CATER-AURANT: COVID Made Me Do It! with Chef Winston Williams, CateringCC.com. As caterers, we require social gatherings to be successful; however, the pandemic crushed our industry, leaving us to reinvent ourselves. Using the resources all caterers have access to, such as a tasting room, commercial kitchen, china, flatware, glassware, and refrigeration, a catered event can still occur on a smaller intimate scale. This niche allowed relationships with vendors to be maintained and kept staff...
Published 06/16/21
Off-boarding Events with Renee Dalo. MoxieBrightEvents.com. We know what onboarding is but Renee shares the value of having a system of communication with clients and event professionals after the event!
Published 06/13/21
Defining Luxury on Your Own Terms with Bron Hansboro. TheFlowerGuyBron.com. The term 'luxury' itself has grown to be commonly overused in the event industry – to the point where it's essentially lost its meaning. For those of us that define our business and brand as being high-touch, this hurts the identity that once made us stand out in the sea of industry professionals. In this in-depth look, Bron will provide ways that you can reclaim luxury and make it unique again as it pertains to your...
Published 06/09/21
"If You Confuse, You Lose" Make Service Experiential! with Bill Hansen, BillHansenCatering.com. Clarify what is important to clients and guests --- Food, Service, or Both? Find Out! Differentiate your service brand. Every event tells a story. Grab innovative training tips to go from lackluster events to unforgettable, awesome WOWs. Take away new ideas in service branding and culture.
Published 06/06/21
Building Trust and consistency Through Social Media with Aleya Harris. FlourishMarketing.co. Social media has become a key platform for businesses to connect with customers and engage with their markets. It's essential for businesses to build trust with their followers if they want to bring those relationships offline and convert them into sales. Aleya highlights key messages that will earn attention, trust, and, ultimately, revenue.
Published 06/03/21
Helpers v. Hustlers with Karen Gordon, Pro.GoodShuffle.com. Long gone are the days of sleazy salespeople using gimmicks and trickery to make a deal. In these troubling times, in particular, the best sales come from being a helpful partner and consultant whose main mission is to provide a client with real value.
Published 05/26/21
No Blog, No Worries: How to earn qualified web traffic without a blog with Christie Osborne, MountainSideMedia.com. Many event professionals are already busy without adding weekly 500-word blog posts to the mix. Christie explores alternative methods for driving web traffic and how to capitalize on the space you do have online. Plus, how you can make advertising a part of your marketing efforts without taking too much of your schedule.
Published 05/19/21
Selling Events Post COVID with Meryl Snow, MerylSnow.com. The pandemic has amplified challenges, exposing weaknesses in our existing sales models. Selling will no longer be about touting accolades and awards. What does this mean for the future of selling?
Published 05/12/21
Risk Management How-To with Holly Verbeck, HeyChef.com. When things go wrong companies lack a solid understanding of basic risk management principles and suffer greatly inflated costs as a result of their ill-planned responses to workers' injuries, customer complaints, and claims, property damage, etc. In this interview, Holly outlines the essential elements of risk management.
Published 05/05/21
How to Create a Sense of Inclusion! Dima Ghawi, DimaGhawi.com, shares information she has gleaned from hundreds of interviews and workplace surveys to teach leaders and business professionals how to create a welcoming and inclusive workforce. Dima highlights the insight of a bottom-up approach, the influence of courageous office culture, and the power of affinity groups.
Published 04/28/21
Hire and Keep Resilient Employees to Navigate Change with Dr. Deborah Gilboa. AskDrG.com. Communication struggles in every department are the biggest obstacles to serving customers and each other, as they cause lost time, lost knowledge, and mounting frustration in the very people we need most to engage. Dr. G focuses on prevention, response, and reconciliation tools to build resilience in each member of your team. Dr. G outlines the strategies you can use to develop each of your employees.
Published 04/22/21
Margaux Fraise. HarmonyCreativeStudio.com. Inspirational shoots can be a handy marketing strategy, but they can also take a lot of effort to conceptualize, plan, coordinate, and execute from start to finish. With all the work that goes into a styled shoot, it's essential that it lives on beyond your website, social media presence, and potential feature. Margaux takes listeners through her streamlined styled shoot process.
Published 04/14/21
Barbara Khozam. BarbaraKhozam.com. "How to Deal With Difficult People In Difficult Situations". Don't let unmanaged conflict affect your relationships, waste your time, and/or create stress. While conflicts, disagreements, and emotions are normal, problems can occur when they go unmanaged. This interview will help you take complex solutions and boil them down to simple, measurable actions.
Published 04/07/21
Meghan Ely, OFDConsulting.com. 2021 Global Wedding Trends. Each year, a collective of the top wedding professionals globally share their insight into what's going to be big in the coming year—from food, beverage, and decor to destinations, florals, and colors. In this interview, Meghan Ely will discuss the preparation for the 2021 Global Wedding Trend Report.
Published 04/01/21
Clint Elkins, VP of Sales, WeGrowValue.com. Now more than ever, the ability to run lean to increase profits has never been more vital. The question is- how can you do so without sacrificing the quality of product and service? In this conversation, Clint Elkins will share his expertise on digging deep to find the same-quality alternatives that will yield additional savings, making your catering company more profitable in the long run.
Published 03/25/21
Holly Powers-Verbeck. COVID-19 Best Practices for Independent Chefs & Their Clients. makeyourbusinesscook.com/blog. How professionals working in residential kitchens can elevate their professionalism and their clients’ trust.
Published 07/27/20
Silver linings to the pandemic cloud. Jennifer Perna and Francisco Christian. FultonMarketConsulting.com. TayloredHospitalitySolutions.com. How to re-imagine your company. How to prepare for the new future. What resources do you have right now that could be re-purposed?
Published 07/21/20