Mike Zuidema is a Biostatistics graduate with a background in research, the medical industry, and pharmaceuticals. In his role at Peterman Brothers, Mike has been instrumental in setting up the data infrastructure and streamlining access to information and he joins Chad Peterman to share how data-driven decision-making is crucial for business success. Chad and Mike discuss the challenges of accessing and interpreting data within the home services industry, as well as the importance of having a centralized source of truth. They also highlight the transformative power of data in pricing and understanding key metrics. Tune in to this episode to gain insights on leveraging data to generate revenue and save costs. Additional Resources: Chad on LinkedIn Connect with Mike on LinkedIn Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn