After seeing Bert Kreischer at his Tops Off World Tour Comedy show, Guy and Michelle got to thinking how a great story gets engagement. In this podcast episode, we explore the art of storytelling for leaders and how it can be used to get engagement from your team. We discuss the importance of creating a compelling narrative, using personal anecdotes, and framing stories around your team's goals and values. We also delve into the neuroscience behind storytelling and how it can activate the listener's brain, making them more receptive to your message. By mastering the art of storytelling, leaders can inspire and motivate their teams to achieve their goals. Michelle mentions positives regarding employee engagement percentages (referenced here) Companies in the top quartile of engagement scores had a 50 percent higher total shareholder return than the average company. (Aon Hewitt) Engaged employees have 18 percent higher productivity and 60 percent higher quality than under-engaged employees. (Insync Surveys) Companies with highly engaged employees score between 12 percent and 34 percent higher in customer satisfaction ratings. (Vance) Each incremental percentage of employees who become engaged predicts an incremental 0.6 percent growth in sales. (Aon Hewitt) Engaged employees are 87 percent less likely to leave an organization. They are 5 times less likely to leave than employees who are not engaged. (Dr. Brad Shuck) Instagram - @bertkreischer Twitter - @bertkreischer