In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from being a marketing director at The Predictive Index to founding her own business. Erin shares her experiences leading a dynamic content team and building diverse content, including interactive courses, certifications, and engaging documentaries. Tune in to...

Claire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework. In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful...

Paul Roetzer, the Founder & CEO of Marketing AI Institute, joins The Casted Podcast to talk about AI's impact on marketing! In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. From transcription and summarization of audio to enhancing production quality and even generating custom bumper music, we explore how AI technology is streamlining processes and unlocking creative possibilities. Discover how podcasters can leverage AI...

Ryan Brock is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast. He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These two explore cutting-edge strategies, industry insights, and actionable tips to help marketers thrive. From pillar-based marketing and AI-driven content to the future of search and podcasting, they uncover the latest trends and empower you to elevate your...

With recent bank failures, rising inflation, and AI threatening to replace human employees in a wide range of industries, there’s a lot of scary noise in the marketplace right now. It can all feel like a bit too much. And as marketers, we already have a bit too much to do. What does the future look like? Where is the economy heading? How can we be “recession proof?” That’s why we’re (re)introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every...

Unlock the hidden potential of podcasting and revolutionalize your marketing strategy. April Dunford is the author of Obviously Awesome and the Founder of Ambient Strategy, where she helps growing B2B companies by developing positioning to stand out in the market.  Today, she and Lindsay explore the power of different content modalities and share insights on how companies can experiment with various formats to engage their target audience better. Discover the secrets to creating a standout...

Ready to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership. In this episode, Adam Shoenfeld and our host Lindsay Tjepkema dive into the world of podcasting and the evolving landscape of content creation for brands. They discuss how young companies can leverage podcasts to tap into expertise, engage with their audience, and establish themselves as thought...

If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone! Many marketing managers need help consistently producing high-quality, engaging content that resonates with their target audience, leading to low listener numbers and lackluster results. It comes down to focusing on aligning marketing efforts with sales goals! Meet Eric Quanstrom, the dynamic Chief Marketing Officer at CIENCE Technologies and...

Do you strive to establish genuine connections and build trust with your audience? If so, it's time to leverage the power of podcasting as an effective content strategy. As a founder or marketing leader, you can establish authentic relationships with your customers through podcasting. Join Stijn Hendrikse, as he shares the solution to achieving this result and establishing trust and authenticity with your audience. Stijn Hendrikse is a talented entrepreneur, author, and marketing expert...

Are you frustrated with your ABM efforts despite creating quality content and promotion? As B2B marketers, we often get carried away with creating generic, one-size-fits-all content that fails to connect with our target audience on a personal level.  That's where the power of personalized podcasting comes in, driving stronger relationships, better engagement, and more sales. Our special guest Jim Gilkey, an experienced Senior Account Executive at Terminus and host of Account Based...

Welcome back to the newest season of The Casted Podcast where we delve into the world of B2B marketing and explore how podcasts can be a game-changer for businesses. In this season, we discuss the importance of experimenting with different marketing strategies and personalizing your approach, we explore how podcasts have exploded in popularity as a medium for content consumption and how competitors are using them to educate prospects, and we cover the power of podcasting to achieve business...

*Head over to The Amplified Marketing Podcast to listen to the complete series on how to grow your B2B podcast! -- Is it possible to be a marketer in 2023 who gets to do cool, creative things AND drive real business results? Yes. Yes it is. Here’s how we know: It’s being done daily in the B2B podcast space. Amazing, creative shows are the driving force of measurable business impact—like market research, ABM strategy touchpoints, category creation, and even 6-figure deals closing (yes,...

If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity. Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time. “The first step to resonating is creating some sort of connection over a shared memory or a shared story - a vision.” Here are some highlights from the conversation with Meg: 🤔 3:12 - 4:59 Is...

In order to maximize the potential of your brand’s podcast, it’s important for your show and business plan to coexist. Growing a strong community relies heavily on this. Rowan Tonkin is the Chief Marketing Officer of Planful and Peter Mahoney is the General Manager of Marketing Performance Management at Planful, formerly the founder and CEO of Plannuh. The two host their own respective podcasts and have built their shows with a broader scope in mind. Listen in as Rowan and Peter discuss: 💭...

“Will this move the business forward?” This is such an important question to ask yourself when launching a podcast for your brand. Tim Glomb is the VP of Global Content at Marigold (formerly CM Group). He is also a co-host of Cheetah Digital’s “Thinking Caps”, a podcast that strives to help marketers adapt to the ever-changing industry. On this episode of The Casted Podcast, Tim dives into: 🚘 5:20 - 8:37 How podcasting drives business forward 📚 11:15 - 13:10 Transforming written reports...

The pandemic caused a lot of people to pivot strategies to digital, and Oak Street Funding was no different. Where did they land? On a podcast. Kira Singer is the Senior Marketing Coordinator and Producer at Oak Street Funding, a small business lending company. She’s been instrumental in growing their digital marketing presence, including launching their successful podcast, OnPoint with Oak Street Funding. From the challenges of starting a podcast from scratch to evolving it into the...

Individuality, entertainment, and humanness. These three characteristics are just as important to marketing as metrics and education. In a world of e-commerce and marketing technology, Vern Tremble and his team at Wunderkind strive to provide valuable content that is both entertaining and informative. Vern is the Senior Director of Marketing and the host of the podcast "Individuality Unleashed", which explores what makes brands unique and how to drive success. He sits down with Lindsay to...

Strongly setting the intention for your podcast is crucial for success. Without intentional goals and ways to measure your progress, it’s hard to see where you’re going. In this podcast episode, Michael Lynn describes the origin story of MongoDB's journey into podcasting, and how it has evolved over time into the intentional and successful podcast it is today. "I wanted the podcast to be a great place where you can get great information and learn about not only MongoDB, but the way that...

While some B2B brands launch podcasts and video series as experimental side projects, other brands intentionally set out to make those easy-to-consume channels the chief drivers of their overall marketing strategy.  Zylo is one such brand, and on this episode, CMO Meredith Albertson and Content Marketing Manager Nicole Wood share how they launched their podcast SaaSMe Unfiltered with the goal of building their overall marketing strategy around the show.  Key Takeaways: 🔥 04:29-07:37 Why...

Whether you’re thinking about starting a podcast or have been behind the mic for years, Megan Noel from Trava has some insights and creative ideas to help craft your podcast strategy. Megan’s team at Trava started their podcast in October of 2022. So why did they start? And where is it taking them? For one, Megan is starting with the basics—what do they do and why do they do it. Tune in to hear: 3️⃣ questions that will help you craft a successful (podcast) content strategy 👩 Megan’s unique...

After launching a brand podcast right before the pandemic, Vincent Pietrafesa has lots of lessons and advice to give to anyone thinking of starting a podcast. Most importantly? Just press record. Vincent Pietrafesa, VP of B2B Products and Partnerships at Stirista and co-host of The Marketing Stir podcast, has combined the power of thought leadership and the machine of campaign marketing to create a podcast that is pushing Stirista forward. Listen in to hear how his team is creating...

The Bezos “question mark emails” now live in infamy…so imagine being on the receiving end of one. Dave Stone was—and he’s bringing all of his lessons-learned from his years at tech giant Amazon to Reveal. Dave currently is the Senior Transportation Manager at Ryder Systems Inc., a logistics and transport company. Join Dave and Danny for a conversation on company purpose, top-down leadership, building a high-performing inside sales team, and achieving operational excellence.

James Gilbert is a multiple-times-over CMO. And, he's dead set on podcasts being his secret weapon for building a successful marketing strategy. James has successfully launched not one, but FOUR brand podcasts—most recently at his current company, Flip, which provides voice-based automation technology for business operations. Here's what he and Lindsay cover in this conversation: 🤫 James' secret for creating a wholistic marketing strategy with a podcast at the nucleus 🧑 How he determines...

Who said marketing has to be fancy and modern? Why can’t we revert back to tactics we know work? Like customer conversations as the main ingredient for great content. Julian Lewis, the co-founder of StudioPod, an audio-first production company, joins the final episode of (Re)Sessions to share his take on how marketers can do more with less. You’ll learn why customer conversations are back and better than ever, how to mine, organize and enable your sales team to use content, and how...