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Pablo Gonzalez, John Rougeux, Mike Damphousse
Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
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Ratings & Reviews
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4.7 stars from 15 ratings
Category Mindblown
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“Love this podcast! The conversations are legendary and I just finished the first category short. Give me more!
Super helpful group of thinkers who are passionate about category design and teaching others how to unlock exponential outcomes!”
Professor Daymond d duck via Apple Podcasts ·
United States of America ·
09/27/23
Eye opening
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“Great episode on AI as a category. Gave me a much better understanding of where AI will potentially integrate into existing solutions, and how it can be leveraged as a creative tool.”
justanothercasper via Apple Podcasts ·
United States of America ·
09/14/23
How true differentiation is done.
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“If you can’t differentiate you can’t sell, and category design is how true differentiation is done. Very excited this podcast exists, finally! Thank you Category Thinkers!”
Ed Cravo via Apple Podcasts ·
United States of America ·
08/25/23
Recent Episodes
In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the...
Published 03/19/24
Published 03/19/24
Commercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the founder of Rensair. Explore their groundbreaking smart ventilation system, seamlessly integrating...
Published 03/12/24
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