Building an Effective Channel Marketing Assessment and Engagement Program | Marc Monday Channel Edge Ep 90
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Description
Channel Partners need to get better at marketing and demand generation. Regardless of the specific role designed for them to fulfill, partners need to take ownership and then execute on these critical tasks. But, how do you make that happen in today's frenzied channel environments?
Please join me and Marc Monday, VP Global Strategic Partnerships at Sage, as we discuss building both a marketing assessment and a marketing engagement program by breaking it down into 5 steps.
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