In this episode of Chasing the Insights, I talk to digital pioneer Craig Cooke. Craig talks to us about his new book - Business Kung Fu. Craig Cooke is a best-selling author and CEO of C-Squared Professional consulting. He is a successful entrepreneur who had the foresight to start a “digital first” company utilizing the Internet long before “digital first,” “digital transformation,” and other buzzwords of today were created. With extremely limited resources of $1,300 and an Apple computer, he started RhythmNet.com with a couple friends from college. Over the years of struggle, adaptation, and repositioning the brand, “Rhythm“ was sold to a world-class digital creative agency in 2019. Craig stayed with the company for just over 3 years, completing a 26-year marathon of running the company as CEO. During his tenure at Rhythm®, Craig worked with middle market to large enterprise companies. Today, Craig shares his business wisdom, experience, and expertise in three key areas: executive leadership, brand development, and marketing communications. He has published his first book, "Business Kung Fu" which has attained best seller status on Amazon.com. Also, he has studied and served as a practitioner of Chinese Medical Qigong since 2015, bringing energy healing to hundreds of people. Currently, he is pursuing a doctorate of Chinese Energy Medicine from the Temple of Change and Transformation.