Are you having a hard time getting your audience to care about your business? Then you might be missing this one thing from your marketing copy. In this episode, Christy shares what every piece of content needs to start with, so you can better connect with your audience and have them actually care about what you offer. Remember to tune in for a new episode every Tuesday and subscribe wherever you listen to podcasts, so you never miss an episode!   Helpful resources: Content Clarity Starter Kit at https://www.christywright.com/content-clarity-starter-kit Christy's Instagram at https://www.instagram.com/christybwright/   Recurring Links: Music via:  https://pixabay.com/music/beats-sport-rock-trap-beat-velocity-11230/