Episodes
Published 07/20/21
Clickbait & Switch is going on a summer break! We'll be back in a couple of weeks - so stay tuned!  This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela).  Special thanks to Jacob Moquin-Carle who edits the sound...
Published 07/20/21
Today’s special episode is borrowed from the Mojo Moments podcast. The Mojo Moments podcast is about getting inside the heads of business pioneers and learning - okay, stealing - as many tips about how they keep their mojo through the ups and downs of life, business, and everything else. There are dozens more interviews to catch up on. Subscribe wherever you get your podcasts. https://www.cloudraker.com/en/podcasts/mojo-moments-podcast Special thanks to Jacob Moquin-Carle who edits the...
Published 07/14/21
On today’s show, we explore where TikTok came from, how trends take off, and where do they go next? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, The...
Published 07/06/21
On today’s show, we look at how six months down in 2021 there are some key trends to note, ignore, and follow closely. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Michael...
Published 06/29/21
On today’s show, we explore how ads will follow you into your virtual worlds, Twitch gets all wet, and how Ronaldo can cause Coke’s value to dive by $4B with a wave of his hand. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own...
Published 06/23/21
On today’s show, Pinterest Shopping is the mall of the future, TikTok might DeepFake the US, and premium fashion is making your driveway the new runway. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this...
Published 06/15/21
On today’s show, Google subtly hints at the future of interfaces, TikTok goes old-school radio star, and your next way to shop or sell might be via chat. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this...
Published 06/08/21
On today’s show, Instagram adds more shoppable features, Zoom still thinks it’s 2020, and Amazon wants to become the USA's favourite doctor… This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we...
Published 06/01/21
On today’s show, Snap announces cool new stuff, Twitter has lame stuff leaked, and Google unveils its retail plan to take on Amazon. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read...
Published 05/26/21
On today’s show, TiKTok wants in on in-app shopping in a big way, Elon is giving the SEC heart palpitations, and government’s are still trying to regulate social media. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and...
Published 05/18/21
On today’s show, Mark and Gisela put on deerstalker hats and look at how Snapchat is hunting creators, app makers are hunting tech companies, Rapchat is hunting rappers, and Twitter is hunting recurring revenue streams. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this...
Published 05/11/21
On today’s show, Mark and Gisela look at Instagram’s move to win over content creators, more social platforms get an audio feature, and there’s a new competitor to Amazon Prime. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own...
Published 05/04/21
On today’s show, Mark and Gisela break down how Amazon is about to take over brick and mortar, how Apple gives in to the Far Right, and how Facebook might be cool again??? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark...
Published 04/27/21
On today’s show, Mark and Gisela discuss Pinterest’s spring cleaning, Nike looks to greenify itself, and how greenhouse emissions might be coming to a package near you. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and...
Published 04/21/21
On today’s bonus show, we steal a clip from a Mojo Moments interview with marketing legend Tony Chapman as he clarifies why marketing needs to strike an emotional core to stand out. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To listen to the rest of this episode and other Mojo Moments episodes, http://bit.ly/tonyonmojomoments
Published 04/16/21
On today’s show, Mark and Gisela talk about how clubhouse now has payments, Volv is an app that sounds like a body part, and Burberry is keeping it fresh with outfits for video games. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp If you want to check out the Burberry virtual store we discuss, here’s the link https://burberry-ginza.com/ Thanks to CloudRaker for...
Published 04/13/21
On today’s show, Mark and Gisela talk about how LinkedIn is laying the foundation for its upcoming Marketplace and how Facebook is getting into newsletters, whether there is a quick win for marketers on Discord, and discuss if the future of retail will be used. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast...
Published 04/07/21
On today’s show, Mark and Gisela discuss Hudson’s Bay new online Marketplace, YouTube’s beta testing an auto-detect feature, and the busted global supply chain. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For...
Published 03/30/21
On today’s show, Snapchat wants to be your dressing room, Facebook is connecting VR to your wrists, we’re going to say hi and bye to Paramount+ and we’ll get a first person account of NFT mining.
Published 03/24/21
On today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode...
Published 03/16/21
On today’s show, Mark and Gisela dive into the world of internet cookies, online tracking, and where a cookie-less future might take us. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp We mentioned a blog post by David Temkin from Google, it’s this one: https://blog.google/products/ads-commerce/a-more-privacy-first-web/ Thanks to CloudRaker for providing support...
Published 03/09/21
On this week’s show Mark and Gisela discuss TikTok’s self-serve ad manager for Canada, Spotify’s new monetization plan for podcasters, Tween nostalgia for non-instant photos, and LinkedIn’s big swing into the world of freelancers. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the...
Published 03/02/21
On today’s show, we review moves to make advertising more accessible, LinkedIn publishing an E-Zine, and how Australia might just rescue its news publishers from the jaws of Google and Facebook. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To learn more about accessibility in design look at https://mismatch.design/ The Ontario’s guide to making website’s...
Published 02/23/21
On today’s show, Mark and Gisela explore how TikTok is now besties with Universal Music, why Pinterest has a widget, how to promote Clubhouse with ClubLink, and why the EU wants to end ad targeting once and for all. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and...
Published 02/16/21