Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a  board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing...

Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.

This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal.  Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama.  Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive),...

Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions.  She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure. This episode covers tools for ease in Client Development, getting more out of marketing, making sure your firm is using the right technology, and ethics...

Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. How to create a flywheel - the cyclical process of client experience. As a small business owner, Marco also shares how he has been able to have money to market his firm AND learn how to attract the clients that his law firm...

Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs. This episode discusses how to set yourself apart from other law firms and the marketing tactics that have worked for Josh's law firm.

Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What's new in 2020? Listen in to find out! Voice Search - any updates here? Influencer marketing - Lawyers as Influencers  https://www.instagram.com/iamcaez/ https://www.aimclearblog.com/wave-bye-bye-to-these-digital-marketing-trends-pubcon-speakers-speak-out/ https://marketinginsidergroup.com/marketing-strategy/2020-marketing-trends-you-need-to-know/

Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast.  How is your law firm getting clients? Organically grown - slow and steady growth, which allowed them to build strategically over time. They also work with a digital...

In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today. Erin Gerstenzang is a trial attorney with a law practice in Atlanta, Georgia. In addition to running her boutique criminal defense law practice, Erin Gerstenzang is dedicated to helping other attorneys succeed in their...

We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms. Allison C. Shields is the President of Legal Ease Consulting, Inc. As a former practicing lawyer, law firm manager and partner herself, Allison understands the unique challenges faced by lawyers today. Allison is also the co-author of the brand-new book, Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals, available...

Face-to-Face > Email, Text, Phone in Client Experience Guest Raiford Palmer is a shareholder in a 12 attorney divorce & family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG Divorce Law) in the Chicago area. He has a passion for client service and law firm management. He truly enjoys working with the team at the firm to help clients improve their lives and those of their families. When not working, Raif enjoys surfing and paintball with his wife & law partner...

Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year's report.  We covered these sections: Referrals, What do clients want in a lawyer?, Millennials & Lawyers, Shopping For a Lawyer, What do clients want for Client Experience?, Responsiveness

Our guest is Sam Mollaei, the owner of a virtual law firm focused on helping entrepreneurs build their businesses. Sam has built systems to attract clients and get more reviews online, which has led him to get over 1,000 Google reviews since 2013. Topics we discuss: What's a Legal Funnel and how lawyers can get started with building their own automated client-generating funnel? Here are the 4 essential parts of a Legal Funnel: 1. Traffic, 2. Landing Page, 3. Content, 4. Retargeting

Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock - What is it like to be an in-house marketer at a law firm? - How does the law firm get clients? - How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario? - Advice for people hiring an in-house marketer?

Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father, Mike Patterson, who started the firm in 1995. When not working with his clients or on the practice, Travis can be seen in endless pursuit of his and Anna’s two young sons – Hayes and Jack – and two goldendoodles – Graham and Graford.

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool. They discuss: Tools for SEO, Tools for PPC, Keyword research tools, Tracking tools Automation & social media planning tools, Social Media Ads, Reviews, Email Tools

On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences. The first rule of journalist outreach- you have to have a story! For conferences- what matters? The format, the speakers, and you. Are you participating? Who are the speakers? What are the topics? What is the format? Workshops allow you more engagement with the experts, so if you want to dive in, focus on those. 

Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising.  Ben is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases.  What is Ben doing for his marketing?  Multiple offices,Technical SEO, Utilize link tracking, Learn SEO basics, Choose your website host carefully, Memberships = Links, Make videos, Reviews, Paid Social &...

Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn. When starting her own firm a few years ago, Melissa had her team call her former clients to update their address and information. This gave them an ‘in’ to reconnect and get referrals and permission to market to them via newsletter or email.

Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is.  "meh, links" - The Origin Story It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ranking.  Challenge: If you have pages that are ranking without links, send them our way! 

Kelly Street was joined this week by lawyer Erin Gerstenzang, a trial attorney in Atlanta, Georgia. Erin has been public speaking since before she had a trial and has legal in her blood as a second generation lawyer in a family full of lawyers.  Speaking has allowed Erin to introduce herself to new attorneys, gaining referrals and making a national name for herself and her firm. Erin speaks about everything from blood testing and criminal defense issues to women and diversity in the legal...

Your ears are not deceiving themselves, Kelly interviews solo on this episode! Taymoor Pilehvar is an immigration attorney out of South Florida whose clients are athletes, entertainers, investors, workers, and family members.  He markets his services primarily using social media and engages his audience with methods considered unorthodox in the legal field. Taymoor uses Facebook and Instagram primarily to attract clients. Fun fact: Taymoor was featured on Judge Judy!

Gyi Tsakalakis and Kelly Street were joined by Joseph Wilson. Joseph Wilson is a personal injury trial attorney at JL Wilson Trial Law, and specializes in motor vehicle collision cases, trucking collisions, as well as negligent security cases. Joseph started his law firm in January 2018 and as a bootstrapping entrepreneur-attorney, was looking for methods to inexpensively promote his law firm and cases. As a young lawyer, he turned to a method that was familiar to him, Instagram and Facebook.

Aastha Madaan runs a traditional law firm and a secondary, 100% virtual law firm. She came up with the idea for a completely virtual practice after realizing that the traditional model was inconvenient for a large portion of her clients and that going virtual would make them happier, leading to more referrals and reviews. She used design-centered thinking to build out and iterate the process of going virtual. Aastha started small with virtual consultations and built her secondary practice...