Digital transformation in the retail sector helps create a more personalized and fluid shopping experience for customers.  This allows retailers to customise their offerings based on customer preferences and behaviour.  However, getting to that, with a sizeable legacy estate, remains a challenge. This week, Dave, Sjoukje and Rob talk to Sylvain Geron, Directeur Digital France & Infra Europe at Carrefour, about the transformation of Carrefour into digital retail company.  A challenge that includes ensuring digital is at the centre of thinking around the customer and operation, dealing with legacy whilst modernising the store, the supply chain and supplier relationships, and the rhythms of cultural change that have to be aligned to transform end to end.  We also take a look at what GenAI is bringing to the world of Retail. TLDR:01:15 Do we always want the latest gadget?03:20 Cloud conversation with Sylvain Geron27:00 What can GenAI bring to Retail? 33:00 A half marathon and a golf competition in the same weekend! Guesthttps://www.linkedin.com/in/sylvaingeron/ HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Sjoukje Zaal: https://www.linkedin.com/in/sjoukjezaal/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/Dave Chapman: https://www.linkedin.com/in/chapmandr/ SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/