On-line experience is going up a level.  New hardware along with next level visualisations are creating real world experiences with products virtually, whilst in store experiences move closer to providing the customisation and efficiency we are now seeing (and expecting) in digital. Dave and Rob talk to Angelo Coletta, CEO and Founder of Zakeke, a company focused on the visualisation layer, about the evolution of the digital experience, the founding ideas at Zakeke, how digital product is becoming more physical and how physical is becoming more digital and the group also chat about what shopping experience resonated with them recently, and did the modern digital experience play a part in that. TL:DR00:56 Is it all getting too complex?06:00 Cloud Conversation with Angelo Coletta38:14 How we are changing our buying habits49:10 Horse riding! GuestAngelo Coletta: https://www.linkedin.com/in/angelo-coletta/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/Sjoukje Zaal: https://www.linkedin.com/in/sjoukjezaal/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/Dave Chapman: https://www.linkedin.com/in/chapmandr/ SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/