Our guest on CMA Connect this week is Matt McGowan, Director and General Manager of Snap Inc. Canada, and an active member on the CMA’s ‘Media Council’. Matt joins John Wiltshire to dig into the topic of augmented reality (AR) in today’s media mix. Journey from the early days of YouTube at Google to today’s vertical streaming, AR assisted landscape in Snap What mobile video was to streaming 12 years ago is what, in 2022, augmented reality is as “the new thing in advertising”. We’ve moved...

Our guests on CMA Connect this week are an accomplished marketing duo: Scott Megginson, President of Kantar, Canada and Peter Rodriguez, CMO and Founder of Brand Igniter. We chat about all things partnerships. The relationship with a relaxed conversation The riveting story of how Scott and Peter met over throat lozenges and went on to form a partnership between insights and brand management. And how many great partnerships like this one start with three things: a true respect for the areas...

Today's guest on ‘CMA Connect’ is Karen Zuccala, Head of Brand Strategy for Google. Our host John Wiltshire, and Karen, take an in-depth look at connected TV, and how it's impacting media investments. Why should marketers consider Connected TV?  “Connected TV enables brands to have the best of both worlds: The big screen impact of TV, but with the precision and control of digital. And YouTube really brings together the power of reach, relevance and the world’s most connected ad...

Today, on CMA Connect, we bring you Vice President of Walmart Connect Canada Dana Toering. Dana specializes in the world of data in marketing, having worked with brands like Adobe, AOL Canada, Accenture Interactive, and fun fact: Kanye West. John and Dana dig into a case study of Walmart Connect, with some of the strategies and thinking behind the program. “I always talk about this sort of virtuous flywheel of investment that retail media provides partners, in the sense that, we work with the...

Today, on CMA Connect, we bring you highlights from last year’s CMAb2b panel. This roundtable was held one year into the pandemic. Almost exactly a year ago. Listen in on how businesses shifted their focus. The panel includes our moderator and guest host for the day, Jeff Lancaster from LinkedIn. He is joined by Linda Hazzan, Director of Communications and CMO of the Toronto Public Library, and Andrew Au, President of Intercept Group, a digital marketing agency. Here’s some of what they dig...

Our guest today is Nicole Aysan. She's a Brand Strategist at Cisco, with a background in environmental science, marketing, and design. A supporter and advocate for climate justice and mental health, in her free time, Nicole designs and organizes environmental activism events and experiences. She also provides thought leadership on the value of creativity in the marketing industry as a member of the Canadian Marketing Association's Creativity Counsel. Episode Highlights: Bringing the topic of...

In today's episode, we will take you through the journey of a world-class entrepreneur, Hilary Borndahl. She is the founder and CEO of MIIX Analytics and has held leadership roles in market research for 20 years. Host John Wiltshire and Hilary talk about the importance of putting your own mental health first and how she recognized an opportunity to launch a new business at the height of the pandemic. Episode Highlights: Need to Reach out for Support (5:10): Hilary shares her experience of...

Today's guest is Mitch Joel, author of “Ctrl Alt Delete” and host of “Six pixels of separation”. Mitch is past chair of the Canadian Marketing Association, a lifetime member, and self-confessed ‘biggest fan of the CMA’. John Wiltshire talks to Mitch about key trends that will unfurl in 2022. Here’s some of what they touch on: Omni-channel transcends retail (2:23)  “I think retail provides a very good analogy for all businesses. If you went to something like an Apple Store, suddenly it...

In this episode John Wiltshire hosts Jani Yates, President and Chief Executive Officer of Ad Standards, to discuss ad content regulations, impact, and consumer trust.In order to provide context around pandemic references, please note this conversation took place in October of 2020. Here are some interview highlights: Need for Ad Standards (1:52): The ad standards industry has been in place for 63 years, with a primary focus of building consumer trust. It also highlights the need for...