#626: Unlocking Real Estate Success with Alex Piech In this episode, John sits down with Alex Piech, a seasoned real estate expert who shares his insights into building a thriving real estate business. Alex walks us through the key to overcoming obstacles in real estate, emphasizing the importance of mindset, consistency, and leveraging proven strategies. Whether you’re a new agent or a seasoned pro, Alex’s journey offers valuable lessons on how to keep the momentum going, even when the going gets tough. You’re about to learn how to gain clarity, build confidence, and implement frameworks that can help you step into the role of CEO for your real estate business. From handling expired listings to optimizing your neighborhood farming efforts, this episode is packed with practical tips and inspiration to guide you toward 7-figure success. Key Insights: 1. Mindset Matters: Transforming Your Focus with Gratitude At the start of the conversation, John and Alex dive into the power of positive thinking. Alex shares how early in his career, he struggled during tough times, focusing on the negative aspects of his business. He recounts how one of his mentors suggested a simple, yet powerful change: start each day with gratitude and affirmations. Alex notes that within just 30 days, he noticed a significant shift. By focusing on what’s going right and intentionally changing his outlook each morning, he began to attract new opportunities effortlessly. Referrals came through, clients reconnected, and his business gained new momentum. The key takeaway? Where your attention goes, energy flows. When you focus on the positive, you naturally attract more of it. 2. Consistency is the Secret to Success in Real Estate Alex compares real estate success to fitness: you can’t expect to see results overnight. It takes discipline, persistence, and, above all, consistency. Agents often abandon their strategies if they don’t see immediate results, but Alex explains that staying the course is critical. He gives a great analogy: calling expired listings is like working out. Just because you make 30 calls and don’t land a client doesn’t mean the strategy isn’t effective. You need to stick with it until you see results, much like reaching your fitness goals. "Don't stop at 30 calls—keep pushing until you hit 100 conversations," Alex advises. 3. Double Down on What Works Shiny object syndrome is a common challenge for many real estate agents. Alex emphasizes the importance of sticking with strategies that work, instead of constantly chasing new ideas. He suggests doubling down on proven methods, like neighborhood farming or YouTube content, rather than spreading yourself too thin by trying every new tool that comes along. Alex shares a personal story about how his geographical farming efforts—sending out postcards, hosting events, and sponsoring local activities—have made him the go-to real estate expert in his neighborhood. "You’ve got to invest in your community and be present," Alex says. Over time, this consistency has paid off in listings, with neighbors trusting him without even questioning his commission. 4. The Power of YouTube for Lead Generation When the real estate market feels saturated, Alex turns to YouTube. He uses the platform to showcase his expertise and personality, which helps him attract like-minded clients. By consistently posting video tours and market updates, he’s gained over 1.7 million views and built a loyal following. Interestingly, Alex points out that while some viewers may criticize his style, his real clients love the way he breaks down market details and property features. “You can’t please everyone, and that’s okay,” Alex advises. Focus on attracting the right clients for your style, and the results will follow. YouTube, for him, has become a significant source of business, leading to millions in pending sales. 5. Handling Expired Listings: A Goldmine for Business Expired list