Welcome to another episode of Coffee N° 5! Today, we are excited to welcome Sonsoles Gonzalez, a fifty-preneur who left her corporate life behind after 25 years of working for hair care brands Procter & Gamble and L'Oréal and spending time in her birthplace of Venezuela. Sonsoles launched Better Not Younger, a brand aimed at women whose hair is changing but who aren't defined by their age. In this episode, Sonsoles shares her insights on defying age stereotypes in the beauty industry, understanding your audience’s needs, the importance of networking and investing in PR, and setting your business up for long-term success.  Tune in to learn from a seasoned professional who’s built a successful brand that’s making a difference in the lives of women everywhere. We’ll talk about: The age preference of the beauty industryThe importance of investing in PR and networkingUnderstanding your target audience’s needsFor more information, visit Better Not Younger’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show