Get ready to be inspired by the incredible journey of NOPALERA, a clean beauty brand that was built around the customer and founder's Mexican heritage from day one! In this captivating episode, Lara Schmoisman sits down with the visionary founder Sandra Velasquez as she shares her story of resilience and determination. From experiencing a life-changing "Aha!" moment to bringing seven amazing products to the market, this beauty entrepreneur has truly defied the odds. You'll be blown away as she reveals how she took on not one, not two, but THREE jobs in a single year just to make her dreams a reality. And that's not all — Sandra even turned down two offers from Shark Tank! Her unwavering commitment to her vision and her customers is truly inspiring, and you won't want to miss a single second of her incredible journey.  We'll talk about: Recognizing when to hire team members strategically who will stick with you and help your brand thriveRejecting two Shark Tank offers and fundraising like a proCustomer-based branding and resilient mindset branding can be more powerful than a big budget For more information, visit Nopalera’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group.  Support the show