Jason Miller joins us to tackle incorporating macro data into decision-making, strategic planning for daily operations, and the importance of niche markets and personalized attention to succeed in challenging times when larger companies favor bigger clients.   About Jason Miller Jason Miller (PhD The Ohio State University) is Eli Broad Professor in Supply Chain Management at Michigan State University's Eli Broad College of Business. He focuses on various aspects of supply chain economics. He is routinely quoted by media outlets such as The Wall Street Journal, Bloomberg, NPR Marketplace, Reuters, and USA Today, amongst others.   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 https://www.denim.com/ https://spi3pl.com/ https://www.greenscreens.ai/ https://tai-software.com/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/