Learn tons from this episode as Paul Estrada joins us to talk about the importance of performance metrics, overcoming the challenges of the current market condition, industry trends, supply and demand dynamics, and building relationships.   About Paul Estrada Paul Estrada stumbled into the freight and logistics industry in 2008 when he took a Management Trainee role at Niagara Bottling.  He was part of a management team that, over the next decade, would experience exponential growth going from a small regional company to a multi-billion dollar organization. In 2019 he was appointed Director of Logistics Procurement where he oversaw $500 Million in freight spend. Paul lives with his wife and two boys in Anaheim, CA where he spends his free time coaching his boys sports teams and spending time with family.      📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 https://info.denim.com/chrisjolly   https://spi3pl.com/ https://www.greenscreens.ai/ https://tai-software.com/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/