Another incredible guest joined the show, Lars Ward! This significant discussion with Lars highlighted his insights on the current market situation, customer relationships, effective communication, sales tactics, growth strategies, ethical operation, and more that you shouldn’t miss!   About Lars Ward Lars Ward is a business development leader with more than 10 years of transportation experience. Currently, Lars is the Vice President of Sales and Strategic Partnerships at Cheema Freightlines, where he focuses on business development, customer facing activities, and partnership strategy. Before joining Cheema, Lars held various roles at Knight-Swift Transportation, Transport America, and a startup brokerage. Outside of the office, you can find Lars spending time with his wife and their children. LinkedIn: https://www.linkedin.com/in/larsward/   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 https://info.denim.com/chrisjolly   https://spi3pl.com/ https://www.greenscreens.ai/thefreightcoach  https://tai-software.com/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/