In this episode, Kenneth Carter III talks about the various aspects of entrepreneurship within the freight industry and the challenges of starting and growing a business, including financial struggles and the necessity of constant adaptation. Keep tuning in to this show for another conversation on building long-term relationships, adopting a consultative approach to business, business development strategies, and bootstrapping!   About Kenneth Carter III Kenneth Carter is the President and CEO of Ameriton Freight & Logistics, a professional Supply Chain Consulting firm that was restructured from a freight brokerage. His firm focuses on Personal Development combined with Transportation Management which is a combination of his passions. Kenneth started his business venture in 2020, after being in the industry since 2001. Immediately after high school Kenneth joined the U.S. Army as a motor transport operator following his mother’s footsteps as a driver in the military. He brings values of professionalism, empathy, reliability, care and honesty into every interaction, in and out of business. His many years as a driver extended through his entire career driving for multiple companies, including holding leadership roles as a shipping manager, receiving manager, and regional manager for a Fortune 500 transportation and logistics company responsible for leading a team of professional drivers on day- to-day activities and supply chain management. Including, assisting FEMA with logistics services during Florida’s Hurricane Matthew in 2016. Kenneth’s purpose is to fill lives with optimism and work to engender positive self-worth. His why is to empower communities to navigate life’s challenges and defy odds.   Connect with Kenneth Website: https://ameritonfreight.com/  YouTube: https://www.youtube.com/@ameritonfreightlogistics3409  Instagram: https://www.instagram.com/ameritonfreight/  LinkedIn: https://www.linkedin.com/in/kennethcarteriii/  Facebook: https://www.facebook.com/AmeritonFreight/  Twitter (X): https://x.com/AmeritonFreight   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 https://info.denim.com/chrisjolly   https://spi3pl.com/ https://www.greenscreens.ai/thefreightcoach  https://tai-software.com/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/