Gabe Pankonin is back for another live session about the current freight market condition! Today, Gabe emphasizes the importance of managing expectations and maintaining high-quality service for brokers, the challenges from the rising carrier rates, and the role of having efficient processes and technology for competitiveness!   About Gabe Pankonin "Gabe has always had a knack for sales and relationships - a skillset that has led him to run a successful, fast-growing freight startup in the industry. After several years servicing E-comm companies moving big and bulky freight, one painful reality set in: Brands had the marketing skills to grow quickly, but they were NO match for outdated LTL shipping solutions. Gabe saw this issue plaguing the LTL space...that as shippers get bigger and start to handle more shipments, half of their business turns into the logistics of just getting things to people's homes Which is why he started Rocket Shipping; Mid-Market Managed Transportation! Rocket's Core Values are an extension of Gabe's deeply held beliefs. Faith, Family, Joy, Grit, and Integrity. Ultimately, the goal Gabe set for Rocket has and always will be to build predictable and repeatable revenue and to impact the people who work with and at Rocket Shipping for many years to come!" Connect with Gabe on LinkedIn: https://www.linkedin.com/in/gabe-pankonin/   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎   🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 https://info.denim.com/chrisjolly     https://spi3pl.com/   https://www.greenscreens.ai/thefreightcoach   https://tai-software.com/    🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw  📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/