Fresh, foamy and deliciously hoppy, craft brews and sustainability seem to go hand-in-hand. Often local and organic, this is one industry where brewers often take an interest in being green and consumers are willing to pay a premium over the mass-produced competition. But, what makes craft beer an industry that is particularly interested in sustainability? Is it a unique target market or something special about beer itself? Please join Jenn Vervier, Director of Sustainability and Strategic Development at New Belgium Brewing and Chris OBrien, author of Fermenting Revolution: How to Drink Beer and Save the World, for a discussion of sustainability motivations, initiatives and messaging in the craft brew industry.