You gamble, relax, and enjoy yourself. We'll take care of the environment. You may not even realize it, but from your first interaction with a Caesars hotel or casino, the entertainment giant surrounds you with subtle messages about how they are protecting the environment so you don't have to worry about it. Caesars Entertainment's CodeGreen program started organically as an employee initiative. Now, with the help of Saatchi & Saatchi S, it has become an award-winning global sustainability strategy and a core part of their customer engagement and loyalty program. Gwen Migita, Vice President Sustainability & Community Affairs at Caesars Entertainment, Annie Longsworth, CEO of Saatchi and Saatchi S and moderator Tracy Sheerin, Executive Director of the Yale Center for Customer Insights discuss how Caesars developed & implemented CodeGreen, and evidence that advertising sustainable practices can have a positive impact on customer behavior.